Sport Marketing - ISBN 0880118776

ISBN: 0880118776	Sport Marketing - (0880118776) by: Bernard James Mullin, Stephen Hardy, William Anthony Sutton Pub date: 1999-12 Publisher: Human Kinetics Publishers ISBN: 0880118776 Binding: Hardcover Book details... at amazon.com
	Compare Book Price! We search 40+ book stores for best price on book

Related Items:

Editorial Review:

Book Description:
The first edition of Sport Marketing was a groundbreaking text in the emerging sport management field. Now, the three internationally recognized experts who helped define the field have updated and expanded their pioneering text. Sport Marketing (Second Edition) reflects the latest developments in the industry and contains valuable new information.

Authors Mullin, Hardy, and Sutton have not simply borrowed mainstream marketing theory and applied it to sports—they’ve actually built distinct new theory about sport marketing based on their own extensive field experience and research. With this accessible, entertaining text readers will become skilled at

• Studying and understanding the market

• Developing a strategy

• Clarifying the sport organization’s needs and goals

• Implementing marketing plans through sponsorship, licensing, pricing, promotions, advertising, broadcasting, and sales

Abundant case studies translate several sport marketing professionals’ experiences into learning scenarios that help readers understand how to apply the core concepts. There are also chapter objectives and summaries (Wrap-Ups) to guide students through the material, plus a collection of observations on future trends in the field contributed by leading sport marketing professionals.

Essential for students and practitioners alike, Sport Marketing integrates and applies broad theory and specific examples to teach readers the fundamental principles of successful sport marketing.

Browse for similar items by category:

Title	Description	Store
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	Amazon.com
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	BarnesandNoble
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	Half
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	Powells
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	eCampus
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	Biggerbooks
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	BooksaMillion
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	Buy.com
Sport Marketing	ISBN 0880118776,Human Kinetics Publishers,Hardcover, 1999-12	Alibris

Akabook.com

Sport Marketing - ISBN 0880118776

Sport Marketing - (0880118776)