Successful Direct Marketing Methods, Seventh Edition - ISBN 0658001450

ISBN: 0658001450	Successful Direct Marketing Methods, Seventh Edition - (0658001450) by: Bob Stone, Ron Jacobs Pub date: July 30, 2001 Publisher: McGraw-Hill ISBN: 0658001450 Binding: Hardcover Book details... at amazon.com
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With more than 250,000 copies sold, the classic text on direct marketing is now even better!

This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more!

Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers
Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!

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Subjects - General
Business & Investing - Subjects - Advertising
Marketing & Sales - Business & Investing - Subjects - Direct
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Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	Amazon.com
Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	BarnesandNoble
Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	Half
Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	Powells
Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	eCampus
Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	Biggerbooks
Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	BooksaMillion
Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	Buy.com
Successful Direct Marketing Methods, Seventh Edition	ISBN 0658001450,McGraw-Hill,Hardcover, July 30, 2001	Alibris

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Successful Direct Marketing Methods, Seventh Edition - ISBN 0658001450

Successful Direct Marketing Methods, Seventh Edition - (0658001450)