Principles of Internet Marketing - ISBN 0538875739


ISBN 0538875739 : Principles of Internet Marketing
ISBN: 0538875739

Principles of Internet Marketing - (0538875739)

by: Ward Hanson

Pub date: September 08, 1999
Publisher: South-Western College Pub
ISBN: 0538875739
Binding: Hardcover
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Book Description:
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy.




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