Essentials of Marketing Research, 2nd Edition - ISBN 047141235X


ISBN 047141235X : Essentials of Marketing Research, 2nd Edition
ISBN: 047141235X

Essentials of Marketing Research, 2nd Edition - (047141235X)

by: V. Kumar, David A. Aaker, George S. Day

Pub date: November 16, 2001
Publisher: Wiley
ISBN: 047141235X
Binding: Hardcover
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Book Description:
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.




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